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Fashion & Kimono

Looking for fashion in Hiroshima means focusing on the city’s unique contributions to the world of style. There are international brands, but that is not where the city shines brightest. Hiroshima’s style is defined by natural materials like Akoya pearls, regional fabrics like Onomichi Hanpu and influences from kimono. This guide focuses on local creativity, craft and identity, helping you navigate a fashion landscape shaped by functional designs and a blending of cultural heritage with modern sensibilities.

Hoshitsuki Sou (星月草)

Clothing and Embroidery Atelier Hoshitsuki Sou is a women’s clothing store located about a three-minute walk from JR Onomichi Station. It is located in a commercial facility called “Sangenya Apartment,” which was renovated from an old apartment building, and has a retro look. All the clothes and embroidered accessories in the store are handmade by the owner from scratch, and they sell fashionable clothes and embroidered accessories with an antique atmosphere from the 1960s and 1970s.

Moment of Joy

One of the most attractive features of the clothing and embroidery atelier Hoshitsuki Sou is that you can find your own original clothes that are one-of-a-kind. The clothes in the store are created from a unique worldview that combines the antiquity of old clothes from the 60s and 70s with modern values. From cute items such as dresses and skirts to T-shirts with the owner’s detailed hand-drawn illustrations printed on them, there are clothes to suit a wide range of tastes.