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Looking for fashion in Hiroshima means focusing on the city’s unique contributions to the world of style.

There are international brands, but that is not where the city shines brightest. Hiroshima’s style is defined by natural materials like Akoya pearls, regional fabrics like Onomichi Hanpu and influences from kimono.

This guide focuses on local creativity, craft and identity, helping you navigate a fashion landscape shaped by functional designs and a blending of cultural heritage with modern sensibilities.