Thoughts on Joy in Hiroshima

Hiroshima attracts a large number of foreign tourists every year. In 2014, the number of foreign tourists who came to visit Hiroshima exceeded 1 million, and from that point the number continued to increase every year. In 2019 the number reached 2.76 million, making it one of the top cities in Japan in terms of the number of foreign visitors. However, the tourism industry took a huge hit in 2020 due to the Corona pandemic, which resulted in the number of tourists plummeting. This was a major blow to Hiroshima Prefecture, which had previously continued to grow rapidly in the tourism industry.

However, the challenge of rebuilding the tourism industry is not only something that is being faced in Japan, it is something that is being faced all over the world. Here at Wako we wanted to help serve the city by potraying the many attractive parts of Hiroshima to foreign people, through the eyes of those living here. So, at the start of 2020 we teamed up with a group of 10 foreigners living in Japan to start devloping this project.

The first phase of this project will be a web media creation titled “Joy in Hiroshima”, which will be released in 2021. The concept of this is “a travel story that digs deep into Hiroshima” as stories are told from the perspective of both foreigners living in Hiroshima and residents of Hiroshima Prefecture.

Together, foreigners living in Hiroshima, members of Wako who have grown up with the city, as well as Japanese writers who are also Hiroshima residents, will work together to tell stories that portray the wonders of Hiroshima to both foreigners who are already living in Japan, and foreigners from all around the world who want to visit Japan in the future, despite the difficult circumstances currently being faced.

At Wako we will continue to look to the future, not only in Hiroshima Prefecture, but also in other prefectures in the Chugoku and Shikoku regions, using Hiroshima as a hub, so that we can contribute to and help many local communities.


Company Name Wako Corporation
Corporate Philosophy To be a company that is familiar and loved by everyone; to be a company that will last 100 years.
Address 5-10 Hondori, Naka-ku, Hiroshima 730-0035, Japan
Founded Founded in 1953
URL Jewelry URL :
Bridal URL :
Online URL :
Contents URL :
Rental Space URL :
Incorporated Established as a corporation in 1958
Representative Nobuhisa Tanaka, President and Representative Director
Capital 10 million yen
Business Desciption WAKO operates two jewellery stores and one bridal jewellery store in the center of Hiroshima City. In addition, the company also operates “WAKO BRIDAL”, a nationwide bridal jewellery shopping site, and “Wedding Door”, a site for bridal couples. In addition, the company has started a rental space business utilising vacant space in buildings it owns. The company also operates a nationwide jewellery e-commerce site and content site.
Future business plans include the expansion of digital businesses such as jewellery EC sites and matching sites for the entire country. We also plan to enter the new travel industry to help regional development.

Hondori Store
5-10 Hondori, Naka-ku, Hiroshima City
TEL (082) 247-2211 FAX (082) 244-8888

Bus Center Store
Aqua Hiroshima Center Street 4F, 6-27 Motomachi, Naka-ku, Hiroshima City
TEL (082) 225-3215 FAX (082) 225-3216

Bridal Store
5-11 Hondori, Naka-ku, Hiroshima City
TEL (082) 544-6666 FAX (082) 544-6667
WAKO Bridal Shop

Wako Building 4F, 5-10 Hondori, Naka-ku, Hiroshima City
TEL (082) 240-5555 FAX (082) 240-5557

Rental Space Amber
Wako Diamond Building, 5-11 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture