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Fashion & Kimono

Looking for fashion in Hiroshima means focusing on the city’s unique contributions to the world of style. There are international brands, but that is not where the city shines brightest. Hiroshima’s style is defined by natural materials like Akoya pearls, regional fabrics like Onomichi Hanpu and influences from kimono. This guide focuses on local creativity, craft and identity, helping you navigate a fashion landscape shaped by functional designs and a blending of cultural heritage with modern sensibilities.

Hiroshima PARCO (広島パルコ)

Hiroshima PARCO is a shopping mall located on Hondori in the heart of Hiroshima City. There are two buildings, the main building and the new building, both lined with fashion brands, general stores, and cafés. The stores feature a wide range of genres, from brands that can only be bought in Japan to brands popular in Europe and the United States. It is a place that is loved by people of all ages as somewhere where fashion trends in Hiroshima originate. In addition to fashion brands, cafés, boba tea shops, cookie shops, and matcha sweets shops are also found within the complex.

Moment of Joy

There is a whole lot to do at Hiroshima PARCO, including shopping for clothes and accessories, taking a break at a café, or enjoying exhibitions and live music concerts. Special exhibitions held regularly at the event hall on the 6th floor of the main building are also very popular. These interesting and exciting exhibitions include displays of original drawings and illustrations by popular manga artists, as well as seasonal markets such as the “Pantastic” expo featuring famous bakeries from all over Japan.