B-SIDE LABEL Hiroshima: Over 7,000 Original Stickers

(Joy Photo / Michael Farrell)

Browse the largest collection of B-SIDE LABEL stickers in Japan. An 11-minute walk from Hiroshima Peace Memorial Park, B-SIDE LABEL Hiroshima sells over 7,000 original sticker designs out of the brand’s 10,000-plus inventory. This number does not even include the sticker brand’s many licensed designs for big franchises. Get unique stickers featuring designs from popular series like Pokémon, Sanrio, Naruto and classic arcade games like Street Fighter.

25 Unique Hiroshima Designs

The brand has sixteen brick-and-mortar shops across Japan, each featuring themes unique to its location. At B-Side Label Hiroshima, you can find 25 original Hiroshima-inspired designs. The Hiroshima sticker section is found on the right side wall just inside the entrance. It displays a variety of distinctly Hiroshima food, culture and locations—even the dialect. 

For example, one cartoony sticker depicts an okonomiyaki chef asking, “Umai jaro?”—“Delicious, right?”—in Hiroshima dialect. To complete the scene, the neighboring sticker shows a girl in a Hiroshima Toyo Carp baseball jersey. She is eating okonomiyaki with an okonomiyaki spatula while exclaiming, “Buchi Oishii!!”—“Super delicious!”.  

From the Carp jersey to the food and the okonomiyaki spatula, this sticker set shouts “Hiroshima.” The phrases especially lock it in. You’re not likely to hear “buchi” or “jaro” in the rest of Japan. Those words are distinctly heard in Hiroshima.

Discover more Hiroshima themes like Miyajima deer, Itsukushima Jinja’s Grand Torii Gate, pitifully cute oysters and anthropomorphic deep-fried momiji manju. 

“Dosukoi” the sumo koi fish welcomes visitors to B-SIDE LABEL Hiroshima on the covered shopping street known as Hondori. (Joy Photo / Michael Farrell)

One of the most creative stickers is a cartoonified version of Johannes Vermeer’s “The Girl with a Pearl Earring”—Hiroshima style. The iconic girl stands across from Miyajima’s Grand Torii Gate while eating a deep-fried momiji manju. She is caught in a candid moment, her mouth full of manju and crumbs on her cheek. 

One of the most unique Hiroshima stickers is actually B-Side Label’s mascot: “Dosukoi,” a sumo koi fish. Japan loves dad jokes. The design was made by B-Side Label’s Vice President and Chief Designer Naoki Satomoto, a Hiroshima native. The sticker plays on the famous sumo exclamation and cheer, “dosukoi,” which has nothing to do with koi fish. The design was adapted for Hiroshima by giving the koi okonomiyaki spatulas. Unlike English where koi are an ornamental subset of carp, in Japanese, koi refers to all carp no matter what they look like. Koi and carp are synonyms in Japanese. Because of this, B-Side Label’s mascot uniquely suits Hiroshima because of the city’s historical association with carp and the local professional baseball team with the same name. 

10,000 Designs and Counting

Walk deeper into the store to find 7,000 original stickers plus hundreds more licensed designs from Japanese anime and pop culture. Outside the Hiroshima selection, the original art stickers range from the cute and the cool to the edgy and bizarre—incorporating varying levels of abstraction, style and realism. 

The diversity is staggering, with something for seemingly everyone. Giggle at derpy-faced cartoon versions of Jean-Baptiste Mauzaisse’s “Napoleon Crossing the Alps” and Leonardo da Vinci’s “Mona Lisa.” Gush over cute cat stickers and Japanese folk creatures. Flip through pages of anthropomorphic onigiri made in styles representative of every Japanese prefecture. Raise your eyebrows at an old, bald man’s head multiplied into the distance and a flexing bicep with dog legs. 

(Joy Photo / Michael Farrell)

Updated Collection

B-Side Label’s collection grows every month. Across all stores, around 50 new designs are released per month. Most of the stock does not change, so what you see today is likely what you will see months from now. However, some sections periodically change. 

Halfway into the shop on the right, are the “Project Limited Stickers,” limited edition designs that are refreshed every month. Check the top to see this month’s stickers and look to the bottom for last month’s collection.

Some stickers also change with the seasons. Find stickers for major holidays like Valentine’s Day and obscure holidays like International Cat Day, celebrated Feb. 22.

There is also a changing collection of award-winning stickers. 

B-SIDE LABEL Design Awards

(Joy Photo / Michael Farrell)

B-Side Label issues nine different design awards every February. These awards highlight the best of the new stickers in their collection. For example, the 2025 winner of the Brilliant Design Award for technical skill went to a design by the street artist known only as MOT8. The sticker shows an urban samurai girl wearing a katana over a red hoodie covered with B-Side Label stickers. 

Some of the more interesting awards are the Emotional Design Award, “awarded to the work that stirred the heart the most—beyond any reasoning,” and the Impact Award for “the work that literally delivered a shock (impact) to those who saw it.” The winner of the former was an alien popping out of a cat’s head as if it were a spaceship. And the winner of the latter was a dewy-eyed gorilla making a heart with his hands. The text around him translates to, “The strongest love among primates: Gorilove.” 

It is important to note that, while most of the stickers are acceptable for all ages, some people may find the content of certain stickers to be disturbing or sexually provocative. 

Pop Art That Sticks With You

(Joy Photo / Michael Farrell)

B-SIDE’s stickers are made to last. The mostly palm-sized stickers are waterproof and have a UV coating that protects them from sun damage. According to B-Side Label Hiroshima’s manager, stickers can last a decade with proper care. 

The palm-sized stickers can be attached to just about anything you want to decorate, including high wear items like water bottles, lunch boxes, snowboards, and suitcases. The only limitation on what they can stick to is the texture and shape of the item being decorated. Flat and smooth surfaces are ideal, like the bottoms of skateboards. The stickers are quite thick, so they do not adhere well to rough or ridged surfaces. They also will not remain long on fabric. 

 Street Artist Turned Indie Pop-Art Label

The company’s origins go back to 2003 when the founder, Yuichiro Kurosaki, started selling his own sticker designs on the streets of Osaka. His life had been changed by a joke sticker on a car that distracted him from his bad mood. Inspired by the power of stickers to change hearts, he set out to fill lives with the kind of absurdity that makes people laugh and forget themselves. 

Two years after selling stickers to passers-by in Umeda, he opened the first brick and mortar B-Side Label shop in Osaka’s bustling Minami-senba district, three blocks from the Shinsaibashi metro stop. The brand exploded in popularity and opened new shops across Japan every one to three years. B-Side Lable Hiroshima, which opened in July 2025, is the newest shop in the chain. 

Indie Sticker Label

This black sticker is B-SIDE LABEL’s celebratory 10,000th sticker design. (Joy Photo / Michael Farrell)

B-Side Label sees itself as being like a record label, but for sticker artists. It is “B-SIDE” as opposed to A-SIDE, because the artists they support are not mainstream, but part of the alternative art scene in Japan. 

It has an online shop; however, it currently does not ship to the US because of tariffs. Until the regulations change or a larger shop opens, B-Side Label Hiroshima is the best place to plumb the depths of this Japanese alternative art sticker collection. 

Getting There

B-Side Label is an 11-minute walk from Peace Memorial Park. You can find it on the eastern end of Hondori, the covered shopping street. A kid-sized carp statue with legs and muscled arms holding okonomiyaki spatulas welcomes visitors at the entrance. Visitors arriving from Hiroshima Station should get on the Hiroden tram. Get on Line 2, 6, or 1, and get off at Hatchobori Station. B-Side Label is a three-minute walk south through Kinzagai, the covered shopping street that intersects the eastern end of Hondori. You’ll come to a large intersection with a Starbucks on the corner. B-Side Label a few shops down the street from Starbucks on the covered walking street.

More Hondori Shopping Spots

B-Side Label makes a wide selection of officially licensed stickers for top brands like Pokémon and Shonen Jump. If you’re an anime fan, you can find more B-Side Label designed stickers at Pokémon Center Hiroshima and JUMP SHOP Hiroshima. Both shops are located near Hiroshima Station.