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Don't know what to buy in Hiroshima? Find the best Hiroshima souvenirs and where to buy them. Seek out Traditional Goods and local Fashion and Kimono. Find Japanese items ranging from household goods to traditional crafts. Discover regional goods like elegant yukata, handmade bags, Japanese ceramics and fine stationery. Hiroshima is famous for snacks like momiji manju, hassaku daifuku, and citrus juices like mikan. Snacks and Food highlights products that really shout "Hiroshima" and where to find packaged versions you can take home. Surprise the Japanese Anime and Pop Culture fan in your circle. Explore figurines, books, games, plastic models and more from popular franchises like Pokémon, One Piece and Gundam. If you're looking for Novelty Souvenirs, we know the best places to find small, handmade local treasures you’ll remember your trip with. Track down Hiroshima-themed tote bags, refrigerator magnets, charms and more. We’ve assembled the essential and little-known places to buy Hiroshima goods. Explore the categories below to find that perfect Hiroshima souvenir or gift.

MASUYA Sundry Store (雑貨店マスヤ)

MASUYA is a general store located in Tomonoura, Fukuyama City, which was renovated from Masuya Seiemon’s house, where Sakamoto Ryoma, a samurai in the mid-19th century, stayed to hide from assassins. In the store, which retains the atmosphere of a Japanese house from the 19th century, you will find original goods with the Tomonoura scenery as a motif, Japanese paper goods, and many other fashionable goods for daily use.

(‘Ryoma’s Hidden Room’ – Admission Fee)
Adult – ¥200
Student (up to High School) – ¥100
※ Admission to general stores is free
※If you wish to use your student discount, please present your passport or school ID at reception before entering.

Moment of Joy

At the MASUYA, you can buy original goods depicting the scenery of Tomonoura as well as fashionable goods selected from all over Japan. One of the most popular items is the Japanese paper brand “OFF.” The brand “OFF,” which uses Japanese paper manufactured in Japan, is particularly popular, and sells miscellaneous Japanese goods that are useful in daily life, such as Japanese paper that can be used to wipe off glasses. Also, at Masuya Seiemon’s house, where the gallery shop MASUYA is located, you can actually visit the hidden room above the ceiling where Sakamoto Ryoma once hid from assassins (for a fee).