Observation Points

BIG FRONT Hiroshima (ビッグフロントひろしま)

BIG FRONT Hiroshima is a colossal skyscraper that sits opposite EkiCity by Hiroshima Station and the Fukuya department store. While it boasts several restaurants, a convenience store, a hotel, and more, the first thing to draw visitors’ eyes will undoubtedly be Bic Camera, a renowned electronics retailer loved by folks within and without Japan. Bic Camera extends into the basement, where it is connected to an underground passage that leads to Hiroshima Station as well as the aforementioned EkiCity and Fukuya.

Lots of international tourists take trips to Japan simply to scope out electronics stores, and Bic Camera happens to be one of the big players they look for. The latest cameras, Blu-Ray players, video games, and more can all be found here at competitive prices, and of course these items are duty free for foreign tourists. Locals also have much to gain by shopping here as the reward point program has a considerably high rate of return, and Bic points can used just like money to effectively buy some items for free!


5-1 Matsubara-cho, Minami Ward, Hiroshima City, Hiroshima Prefecture, JAPAN
082-506-1111 (Bic Camera)
082-263-3535 (Hotel Kawashima)
Varies by store
Varies by store